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This site aviation.marinetuft.com states the following, "The New Passenger Airline Alternative." Our analyzers noticed that the website also stated " Aviation Tuft carpet is built for high foot traffic." The Website also stated " It provides under-foot comfort even when dampened by wet shoes. Based on its successful fire rating test, it is undergoing international certification for commercial aviation application. Aviation Tuft carpet is Australian owned and made, so you can be sure of the highest product quality and standards. Refer to Distributors tab for a supplier in your area." The website's header had Aviation Tuft as the most important keyword. It was followed by all weather carpets, marine carpet, and indoor carpet which isn't as highly ranked as Aviation Tuft. The next words the site used was outdoor carpet. commercial carpet was also included but might not be understood by web crawlers.